— Art direction consulting
Monthly publication, 211 x 286 mm, variable foliation.
Art direction Curated by Barbara Brondi and Marco Rainò
Carried out in collaboration with BRH+
The monthly BRAVACASA adopts a new format and leaves coated paper for a new solution with uncoated paper.
These choices will radically change the tactile feeling and the perception of the magazine that the publisher has consolidated for a long time. This step is completed by a review of the interior layout, based on a synthesis of signs and shape dictated by a careful analysis of the problems and strengths emerged in the natural life of the magazine.
To complete the redesign, some changes on the theme of the characters used have improved readability and content hierarchy without changing the identity created in 2011. Even the titles and the structure of many sections have benefited from this formal synthesis that overall leads to an upper step the evolution of the magazine.