• Alessandro Di Benedetto — logo01
  • Alessandro Di Benedetto — logo02
  • Alessandro Di Benedetto — logo03
January 2011
DESIGN BEIJING

— Visual identity and graphic design

Carried out in collaboration with BRH+

In the competition for the title of World Design Capital 2014, won by Cape Town, the proposed visual identity has responded to the needs of the Chinese commission to adopt an association for the promotion of activities related to the design and the territory.

The symbol tries to concentrate its forms and its lines through the archetypes of infinity and cyclicity present in different aspects both in culture and traditional Chinese handicraft.
The logo is more focused on innovation through a specific typographic design that immediately makes explicit the correspondence that the city of Beijing look at the strategic resource "design".

index

GAMIFICATION FOR COMMUNICATION – TELL ME A TYPE
workshop

Anteprima GAMIFICATION FOR COMMUNICATION – TELL ME A TYPE

CANESTRELLI
visual identity & packaging

Anteprima CANESTRELLI

ASTRATTISMO
book

Anteprima ASTRATTISMO

GRAPHICUS
magazine

Anteprima GRAPHICUS

STUDIO LEGALE BORLA
visual identity

Anteprima STUDIO LEGALE BORLA

BRAVACASA RCS
magazine

Anteprima BRAVACASA RCS

LITTLE DAILY WONDERS
visual identity

Anteprima LITTLE DAILY WONDERS

ANOTHER TERRA
visual identity

Anteprima ANOTHER TERRA

IN R 4: SENSE MEMORY
book

Anteprima IN R 4: SENSE MEMORY

A.N.T.I.
posters

Anteprima A.N.T.I.

THIS IS MY FOREST: THE HARVEST CYCLE
booklet

Anteprima THIS IS MY FOREST: THE HARVEST CYCLE

HAVE FUN
book

Anteprima HAVE FUN

BRAVACASA RCS
magazine

Anteprima BRAVACASA RCS

IN R 3: VISUALISING TRANSFORMATION
book

Anteprima IN R 3: VISUALISING TRANSFORMATION

DESIGN BEIJING
visual identity

Anteprima DESIGN BEIJING

A B C
posters

Anteprima A B C

HACHE
booklet & lookbook

Anteprima HACHE

NEW DESIGN
visual identity

Anteprima NEW DESIGN

SITUA.TO
visual identity

Anteprima SITUA.TO

ARCHIVE
logotypes gallery

Anteprima ARCHIVE

ARCHIVE
a selection of wall drawings since 2006

Anteprima ARCHIVE