— Visual identity and graphic design
Carried out in collaboration with BRH+
In the competition for the title of World Design Capital 2014, won by Cape Town, the proposed visual identity has responded to the needs of the Chinese commission to adopt an association for the promotion of activities related to the design and the territory.
The symbol tries to concentrate its forms and its lines through the archetypes of infinity and cyclicity present in different aspects both in culture and traditional Chinese handicraft.
The logo is more focused on innovation through a specific typographic design that immediately makes explicit the correspondence that the city of Beijing look at the strategic resource "design".